Welcome to VINEVIDA

As VINEVIDA approaches its ninth year, it stands as a
testament to the vision and dedication of its founders, Jake and Shauly.
What began as a small venture trading in essential oils has blossomed into a
thriving company based in Miami, on the traditional territory of the Tequesta,
Miccosukee, and Seminole nations.



From day one, VINEVIDA’s mission has been simple yet powerful, bringing the
highest quality oils to people at fair prices. Today, they offer nearly 100
pure essential oils, carefully sourced and tested by their in-house quality
analyst, to ensure that every bottle bearing the VINEVIDA name is of the
highest quality and trustworthy. Customers, whether ordering a small 10ml vial
or in bulk, enjoy next-day shipping and the confidence of knowing they’re
receiving only the finest.



But VINEVIDA didn’t stop there. Over the years, the company has expanded to
include carrier oils, diffusers, and a wide range of fragrance oils. Their
talented in-house team even crafts bespoke fragrance dupes of famous perfumes,
allowing customers to experience beloved scents in new, creative ways. For
businesses, their private label service provides an easy way to customize
bottles with your own branding, saving time, effort, and hassle.



What makes VINEVIDA truly special is the people. Jake and Shauly are committed
to hiring the best talent, creating opportunities in their Miami community,
while also embracing a diverse and global workforce. Their sales and support
teams are always ready to answer questions, guide product choices, or provide a
helping hand. With VINEVIDA, every customer is welcomed as part of the family.



When you choose VINEVIDA, you’re not just buying oils; you’re experiencing
care, quality, and a company that puts people first. Welcome to the VINEVIDA
family.

For more information: https://www.vinevida.com

A personal note: I absolutely love the diffuser I just got
from VINEVIDA. It is incredibly easy to use and looks amazing, with a simple,
sleek design and mood lights that feature beautiful, soft colors. Couple this
with oils from VINEVIDA’s wide range of pure essential oils and you’ll be
delighted. They also offer fragrance oils. The staff is super friendly and
knowledgeable.

 Debrah Nadler:

I am honored to share an article by Jonathan Hinde, the brilliant mind
behind Oshadhi Organic and Wildcrafted Essential Oils. Jonathan’s
expertise is widely respected, and his dedication to the industry is
evident in the professional and insightful webinars he conducts.

With his personal approval, I am delighted to present his excellent article,
which clearly and simply explains how the brain processes smell. This
knowledge is especially valuable for individuals living with Alzheimer’s
disease and other dementias, their caregivers, and anyone interested in
understanding the connection between scent and memory.

With deep appreciation, I now present Jonathan’s work exactly as he wrote it,
without redactions or changes.

Smell: magical power and deep significance

The more you engage with your sense of
smell the more you realise that there's something a little different
about it; frankly, it's a bit odd.



For one thing it's connected with memory more intimately than the other
senses; and there's also a feeling that it's a bit out of control:
aromas evoke emotions more immediately and more powerfully than the
other senses.



There are good reasons behind this in terms of our understanding of the
brain structures and how they are wired. Not only is this pretty
interesting, but it also shows how, when used carefully, our sense of
smell can be a huge helper — a weapon if you like — in the fight
against all manner of emotional issues.

 

A brief tour
of brain structures involved in smell



Olfactory bulb

When we smell an essential oil, aromatic molecules trigger nerve
impulses which travel to the olfactory bulb. This is part of the
limbic system, a complex set of structures in the brain concerned
with fundamental functions such as emotions, memory, motivation, and
survival. The sense of smell is the only sense that connects directly
to the limbic system, and there are in fact only two synapses
(connections) involved. From the olfactory bulb the nerve
impulses travel to a number of different structures, of which of
primary interest are the amygdala and the hippocampus. 



Amygdala, hippocampus, hypothalamus and (by omission) thalamus

The amygdala is closely involved in our emotional
responses to situations, including feelings like pleasure, fear,
anxiety and anger. It also attaches emotional content to our
memories, and affects how deeply those memories are stored. Memories
that have strong emotional meaning tend to stick, and fearful
memories can be formed after only a few repetitions. 



The hippocampus is essentially the memory centre of
our brain. Memories are formed, catalogued and filed away in parts of
the cerebral cortex, while associations and connections (such as
matching particular aromas with specific events from childhood) are
made. 



The hypothalamus is a control centre for the body's
internal environment, regulating functions such as temperature, heart
rate, hunger, thirst, sleep, and blood pressure, and arousal. It
receives information from the amygdala, hippocampus and other
processing areas. It . The hypothalamus links smells with emotions
and memories. 



The thalamus gets a mention here because it is
specifically not involved. It is a relay station, a switchboard if
you like, which receives information from the senses and processes
them before sending them to other areas for interpretation. In this
way it acts as a filter, modifying conscious control. Note that all
the senses connect to the thalamus except smell! 

Smell and
emotions: a hard-wired connection



What this means is that smell connects directly to our emotions and to
our memories, and through them to the area which regulates deep
unconscious bodily functions such as arousal. It evokes powerful
emotions, memories and physical reactions more immediately than the
other senses.



However it bypasses our conscious decision making control centre. To
put it another way scent works in the opposite direction of other
senses: with touch, sight, sound and taste, we identify the information
first and then react emotionally, but with scents, the emotional
reaction comes first followed by analysis. 



Smell therefore enjoys unique significance in its ability to affect
emotions directly. This is of course a two-edged sword: aromas can
trigger emotional discomfort in a way which is beyond our conscious
control, but at the same, if used sensitively, they provide a powerful
tool to ameliorate it. Aromatherapy is starting to be used more and
more in therapeutic situations.



Best wishes,



Jonathan Hinde

Language reflects the smelling / feeling connection

Note that the deep connection between smell and feeling finds echoes
in our language. When we say 'I smell a rat' or 'there's something
fishy about this' we mean is that on the surface level everything
looks ok, but underneath we sense that there's something wrong. In
French one single verb 'sentir' means to smell, to sense and to
feel. 

Oshadhi organic and wild-crafted
essential oils